Social Media Content
📈 100K TikTok Followers | 🚀 12% Sales Lift
Led the social content strategy at Fabletics, where I focused on creating relatable, high-impact content that drove real results.
✅ Scaled TikTok to 100K+ followers with trend-driven, humorous videos featuring workout tips and monthly athleisure drops.
✅ Contributed to a 12% increase in sales through strategic, audience-first content.
✅ Collaborated closely with celebrity partners to amplify their brand presence in a way that felt fun, authentic, and engaging.
The goal? Make content that resonates and converts.
You wanna talk about reading?
📣 50K+ Instagram Followers | 🌈 LGBTQ+ Brand Awareness Boost
Partnered with Beekman Agency to create social content for the launch of RuPaul’s memoir and Allstora, a new LGBTQ+ online bookstore.
💬 Tapped into RuPaul’s iconic sound bites and Drag Race quotes to craft trend-driven, high-engagement content.
📱 Successfully built on RuPaul’s brand voice to drive visibility and grow Allstora’s Instagram to 50K+ followers.
🎯 Helped position Allstora as a vibrant, inclusive space for queer stories and community.
Big personality. Big purpose. Big results.
📊 Major Boost in Views & Engagement | 🍓 Farm-to-Table Storytelling That Clicks
Led the creative direction for PuraVida’s social content, helping bring their fresh, vibrant brand to life online.
🎥 Produced Instagram Reels and posts featuring seasonal produce, kitchen moments, and real family meals.
🤝 Partnered with relatable, on-brand influencers to amplify authenticity and reach.
🌿 Infused every piece of content with a farm-to-table feel that resonated with the audience—and it showed in the numbers. Real food. Real stories. Real connection.
The Grass Is Always Funnier 🌱
Transformed traditional lawncare content by ditching the dull and dialing up the humor.
🎯 Created scroll-stopping paid ads by highlighting the real (and ridiculous) struggles of homeowners—think overgrown chaos, mower mishaps, and exaggerated DIY fails.
🤣 Used humor and relatability to breathe life into a category known for boring before-and-afters.
📊 The result? Higher engagement, more clicks, and content people actually wanted to share.
Lawncare doesn’t have to be serious—and it turns out, that’s exactly what made it work.
Snuggle x National Teddy Bear Day Giveaway 🧸✨
Concepted and executed a National Teddy Bear Day Instagram giveaway for Snuggle, spotlighting their beloved bear mascot.
🎨 Led creative direction and crafted playful, nostalgic copy to bring the campaign to life.
🤝 Collaborated closely with the brand team to deliver content that felt warm, familiar, and on-brand.
📈 Drove increased audience interaction and deepened emotional connection with the brand through thoughtful, feel-good storytelling.
Because sometimes, a teddy bear and a little nostalgia are all it takes to spark joy—and engagement.
