Social Media Content
Creating Relatable Content That Resonates
I led the social content strategy for Fabletics, crafting a vibrant and inclusive brand presence across platforms. This included collaborating closely with celebrities to amplify their partnerships with the brand.
Created and produced trend-driven, humorous videos featuring workout tips and monthly athleisure drops.
Content drove TikTok growth to 100K followers and contributed to a 10% increase in sales.
You wanna talk about reading?
I partnered with Beekman Agency to create social content promoting RuPaul’s memoir and the launch of Allstora, an LGBTQ+ focused online bookstore.
Leveraged RuPaul’s iconic sound bites and Drag Race quotes to craft engaging, trend-driven content.
Successfully built on RuPaul’s existing brand to drive awareness, growing Allstora’s Instagram following to over 50K.
I led creative direction for PuraVida’s social content, bringing a vibrant, farm-to-table feel to their brand story.
Produced engaging Instagram Reels and posts featuring seasonal produce, real-life kitchen moments, and family meals.
Collaborated with relatable, on-brand influencers to boost authenticity and reach — resulting in a significant increase in content views and engagement.
The Grass Is Always Funnier
Transformed traditional lawncare content by adding a comedic twist, moving beyond basic before-and-afters and dry how-tos.
Highlighted relatable homeowner struggles with humor and exaggeration to create engaging, scroll-stopping paid ads.
Drove higher engagement and clicks by making lawncare content funny, fresh, and highly shareable.
Snuggle x National Teddy Bear Day Giveaway 🧸✨
Concepted and created a National Teddy Bear Day Instagram giveaway for Snuggle, highlighting their iconic bear mascot.
Led creative direction, wrote engaging copy, and partnered with the brand team to deliver a warm, nostalgic campaign.
Boosted audience interaction and strengthened brand love through thoughtful, feel-good content.
